This Privacy Policy explains how 777xe collects, uses, stores and protects your personal data. We are committed to handling your information transparently and responsibly — read this document before creating an account.
Six core commitments that define how 777xe handles your personal information. The full legal text follows in the sections below.
All personal data and financial records are stored with industry-standard encryption. Access is strictly limited to authorised personnel operating under confidentiality obligations.
777xe does not sell, rent or commercially trade your personal data to third parties. Data shared with partners is limited to what is strictly necessary for service delivery.
You have the right to access, correct, export or request deletion of your personal data. Rights requests are handled within 30 days via our support team.
All data transmitted between your device and 777xe is protected by HTTPS/TLS encryption. We do not accept document submissions through unsecured channels.
Cookies are used for session management, analytics and personalisation. Non-essential cookies require your consent and can be managed or withdrawn at any time via your browser settings.
We collect only the personal data necessary to operate the Platform, meet KYC obligations and comply with AML regulations. Data is not retained beyond its necessary purpose.
This Privacy Policy ("Policy") describes how 777xe ("we", "us", "our", "the Platform") collects, processes, stores, discloses and protects personal data relating to individuals ("you", "your", "Data Subject") who access or use the 777xe website at https://777xe.cam and all associated services.
777xe is committed to protecting the privacy and personal data of all users, including players located in Pakistan and other jurisdictions. This Policy is designed to meet the principles of transparency and accountability in data processing and reflects our commitment to handling your information responsibly, fairly and lawfully.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy. By accessing or using the Platform, you acknowledge that you have read and understood this Policy. If you do not agree to the practices described herein, you should discontinue use of the Platform.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
The Data Controller responsible for Personal Data processed through the 777xe Platform is the operator of https://777xe.cam. The operator's full legal details, including registered jurisdiction, are set out in the Platform's licensing disclosures and Terms & Conditions.
For all privacy-related enquiries, data subject rights requests and complaints, the designated point of contact is the 777xe Data Privacy team, reachable at the contact details set out in Section 18 of this Policy.
777xe collects Personal Data through multiple channels in the course of providing its Services. The categories of data collected are set out in the table below:
We do not knowingly collect or process Sensitive Personal Data (such as racial or ethnic origin, political opinions, religious beliefs, biometric data used for unique identification beyond liveness checks, or health data) except where strictly required by applicable KYC/AML regulations and then only to the minimum extent necessary.
777xe uses Personal Data for the following purposes, each of which is explained in detail below:
To create and maintain your Account, process deposits and withdrawals, provide access to betting markets and casino games, and deliver customer support. This is the primary purpose for which most Personal Data is collected and is essential to the functioning of your Account relationship with 777xe.
To verify your identity, age and address in accordance with KYC obligations. This includes verifying the authenticity of CNIC, passport and address documents submitted through the Platform's secure verification portal. KYC processing may involve automated document-checking tools operated by third-party verification providers.
To monitor Account activity for indicators of money laundering, terrorist financing, fraud or other illicit activity. This includes analysis of deposit patterns, withdrawal requests, geographic access data and payment method usage. Suspicious activity may be reported to relevant regulatory or law enforcement authorities as required by applicable law.
To identify behavioural indicators of problem gambling and apply appropriate responsible gambling interventions, including proactive outreach, enhanced controls or account restrictions. This processing is undertaken in the interests of player welfare.
To maintain the security, integrity and functionality of the Platform — including intrusion detection, session management, debugging, performance monitoring and protection against denial-of-service attacks.
To send you promotional communications about bonuses, new game launches, PSL/cricket seasonal promotions and other offers, where you have provided consent to receive such communications. You may withdraw consent at any time — see Section 14 of this Policy.
To comply with applicable law, respond to legal process, enforce our Terms & Conditions, resolve disputes and cooperate with regulatory or law enforcement enquiries.
777xe processes Personal Data only where a lawful basis for processing exists. The primary legal bases relied upon are:
777xe does not sell, rent or commercially trade your Personal Data. We share data only in the following circumstances and with the following categories of recipients:
We engage third-party service providers who process data on our behalf under contractual data-processing agreements. These include:
We may disclose Personal Data to regulatory bodies, law enforcement agencies or courts where required to do so by applicable law, court order or regulatory obligation — including mandatory AML reporting. Such disclosures are made without prior notice to you where required by law.
In the event of a merger, acquisition, asset sale or restructuring of 777xe's business, Personal Data held by 777xe may be transferred to the successor entity. You will be notified of any such transfer and any material change to the terms of this Policy that results from it.
Given the global nature of online gaming operations, Personal Data collected by 777xe may be transferred to, stored in or processed in countries other than the country from which it was collected — including countries where the applicable data protection laws may differ from those in your jurisdiction.
Where such transfers occur, 777xe takes steps to ensure that appropriate safeguards are in place to protect Personal Data during transfer, including:
Users in Pakistan should be aware that Pakistan does not currently have a comprehensive data protection law equivalent to international standards. By using the Platform, Pakistani users acknowledge that their data may be transferred and processed in jurisdictions outside Pakistan under the safeguards described above.
777xe uses cookies and similar tracking technologies (including web beacons and local storage) to operate and improve the Platform. The categories of cookies used are as follows:
These cookies are essential for the Platform to function and cannot be disabled. They include session cookies that maintain your logged-in state, security cookies that protect against CSRF attacks, and cookies that remember your consent preferences. These cookies do not require your consent.
These cookies collect aggregated, anonymised information about how users interact with the Platform — such as pages visited, time on page and navigation paths. This data helps us improve the Platform's design, content and performance. Analytics cookies require your consent where applicable data protection law requires it.
These cookies remember your preferences — such as language settings, deposit limit prompts and responsible gambling notification preferences — to provide a personalised experience. They are set only for the duration of your session or for a defined preference retention period.
You can manage, restrict or delete cookies through your browser settings. Disabling strictly necessary cookies may impair Platform functionality. To opt out of analytics cookies, adjust your browser settings or use a recognised browser-based opt-out mechanism. Note that cookie preferences set in one browser do not apply to other browsers on the same device.
777xe retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law, regulation or legitimate business interest. The following general retention principles apply:
777xe implements technical and organisational security measures appropriate to the nature and sensitivity of the Personal Data processed. These measures include:
Depending on the applicable data protection framework in your jurisdiction, you may have some or all of the following rights with respect to your Personal Data held by 777xe. Requests are handled by our Data Privacy team within 30 days of receipt of a valid, verified request.
Request a copy of the Personal Data we hold about you and information about how it is processed.
Request correction of inaccurate or incomplete Personal Data held in your Account or in our records.
Request deletion of your Personal Data where it is no longer necessary for its original purpose, subject to legal retention obligations.
Request that we limit processing of your data in certain circumstances, such as where you contest its accuracy or object to processing based on legitimate interests.
Where applicable, request a machine-readable export of Personal Data you have provided to us, for transfer to another service provider.
Object to processing based on legitimate interests, including profiling, and to direct marketing where consent has not been obtained or has been withdrawn.
The 777xe Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect, process or retain Personal Data from individuals under the applicable minimum age.
If we become aware that Personal Data has been collected from an individual below the minimum age without the consent of a parent or guardian, we will take immediate steps to delete that data and close the associated Account. Any deposits made by a verified underage user will be returned and any associated winnings will be voided.
If you are a parent or guardian and believe that your child has registered on the Platform or provided Personal Data without your knowledge, please contact us immediately at the address in Section 18 of this Policy.
777xe may send you marketing communications about bonuses, promotions, seasonal cricket and PSL events, new games and other relevant offers where you have provided consent to receive such communications during account registration or through your account preferences.
You may withdraw consent to receive marketing communications at any time by:
Withdrawal of marketing consent does not affect your ability to receive transactional communications relating to your Account — such as deposit confirmations, withdrawal notifications, KYC status updates and security alerts.
Where you have consented, 777xe may use behavioural data including game preferences, wager history and Platform activity to tailor promotional communications to your interests. You may object to personalised marketing at any time by contacting support.
The 777xe Platform may contain references to third-party payment providers and other services in an informational capacity. Where links to external websites or services are present, 777xe is not responsible for the privacy practices, content or data security of those third parties.
This Privacy Policy applies solely to Personal Data collected and processed by 777xe in connection with the Platform. When you interact with a third-party service — including a payment processor such as Easypaisa, JazzCash or a bank's online interface — that interaction is governed by the third party's own privacy policy and terms. We recommend reviewing the privacy policies of any third-party service you use in connection with your 777xe Account.
777xe reserves the right to amend this Privacy Policy at any time. Changes may be made to reflect updates in applicable law, changes in our data processing practices, new product features or platform changes. Notification of material amendments will be provided by:
Your continued use of the Platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the amended Policy, you must cease use of the Platform and may request account closure by contacting support.
The following information is provided specifically for users accessing 777xe from within Pakistan and is for general awareness only. It does not constitute legal advice.
777xe expressly does not:
Pakistani users are encouraged to read this Policy carefully and to contact our support team with any questions about how their data is handled before registering an Account.
For all privacy-related enquiries, data subject rights requests, complaints about our data processing practices, or to report a suspected data security incident, please contact 777xe's Data Privacy team through the following channels:
If you are not satisfied with our response to a privacy complaint, you may have the right to escalate your complaint to the relevant supervisory authority in the operator's licensing jurisdiction. Contact our Data Privacy team for details of the applicable supervisory body.
Our Data Privacy team is ready to help with access requests, data corrections and any other privacy concerns. You can also explore our full Terms & Conditions or Responsible Gambling page for more context.